The original presentation felt dated and did not clearly connect the business's personal story, financial guidance, and bookkeeping services.
Brand and website case study
Sunny Day Financial: a full rebrand and redesign
A complete concept rebrand for a Maine financial guidance business serving people before and after divorce, plus small businesses that need reliable bookkeeping.
Build trust through calm language, editorial typography, and a restrained sunrise identity that suggests progress without feeling overly optimistic.
A cohesive brand system and responsive website concept with clearer services, a more credible visual presence, and an easier path to inquiry.
Brand strategy
A hopeful idea, handled with restraint.
Financial uncertainty during divorce calls for empathy and steadiness. The new brand keeps the optimistic meaning of “Sunny Day” while replacing literal imagery with a refined horizon system.
“Clear finances. Brighter next steps.”
This positioning creates one clear promise across both life-transition guidance and small business bookkeeping: understand the numbers, organize the picture, and move forward.
Sunrise + horizonA simple mark designed to work at website, social, and print sizes.
Visual system
Warm enough to feel human. Structured enough to feel credible.
A deep navy foundation provides authority. Sunrise gold adds focus, while ivory and sage keep the experience calm and approachable.
Website system
Three services, one clear path forward.
The site separates the three primary needs while keeping the founder's story and empathetic approach central to the experience.
- Considering divorce
- After divorce
- Small business bookkeeping
- Founder story
- Financial insights
- Inquiry experience
Project scope
One connected launch system.
Positioning
Audience, promise, tone, service architecture, and primary message.
Identity
Custom mark, wordmark, palette, typography, and visual applications.
Website
Responsive design, original copy, ten routes, forms, metadata, and deployment.
Portfolio delivery
Search-safe concept deployment with a clear demonstration notice and no fabricated performance claims.
Ready when you are
A complete rebrand can still feel simple.
Tell us where the business is now and what needs to change. We will shape the message, identity, and website into one clear launch.