InstantPlow needed a recognizable brand and a way to quote and coordinate snow removal without handling every property through calls and manual handoffs.
Case study · Brand, website and custom platform
How we built InstantPlow from logo to service completion.
Pine State Creative designed the identity and public website, then built the pricing, portals, and communications that carry the same property through a completed snow-removal visit.
We mapped the whole job before designing the screens: discover the service, measure the driveway, approve a price, assign a provider, document the visit, and update the customer.
A logo system, public website, map-based pricing and checkout, three connected portals, and automated email and text updates tied to service events.
Identity design
A logo system made for more than a homepage.
We drew a front-facing pickup and V-plow with a driveway and snowbanks to make the service clear at a glance. The upright wordmark gives the identity a strong, readable shape beside the illustration.
We prepared formats for the website, social profiles, and small uses, then carried winter navy, white, and silver through the customer and provider interfaces. The brand stays recognizable even when the screen is mostly forms and service details.
Winter navyWhiteSilver and ice blue
Website and pricing
We made the quote part of the website.
We organized the public pages around residential, property manager, and commercial needs, with service-area pages and answers to common questions. From there, the visitor can move into a property-specific price without starting a phone call.
Measure the actual property
We integrated address search and a satellite map so the driveway can be outlined. Surface and slope questions add the details an ordinary contact form would miss.
Explain the price
We built the selections for seasonal or one-time service, plowing or snowblowing, walkways, steps, and salt into a clear total before asking for contact details.
Carry it into checkout
The approved scope stays with the property through agreement review and card collection. That same record becomes the starting point for the portals and service workflow.
Portal integration
Three portals built around one property.
We designed the customer, provider, and admin views around shared property, service, and assignment records. The information entered during pricing remains useful after checkout.
Make service visible.
We gave customers a place to manage properties, request one-time service, track pending work, review history, and open the proof of a completed visit.
Give the field team the right details.
We built assigned-property views with notes and navigation, plus a completion flow for standard work or corrective returns that captures a photo and location record.
Put dispatch in one place.
We brought quote activity, requests, assignments, customers, providers, and payout controls into a single operational view for the business.
Email and text automation
We connected updates to the work itself.
We built email into the provider assignment flow and service communications, then added opt-in text updates for customers who choose them. Each message has a reason to send; the portals hold the underlying details.
A completed visit requires a photo and location record. That event generates the customer update and proof link, while the saved card is charged after service. The handoff from field work to customer record does not depend on someone copying details between systems.
AFTER A VISITThe completion record we designed.
- Completion photo
- GPS timestamp
- Property and service details
- Email or opted-in text update
- Customer proof page
Project scope
What PSC delivered.
Identity system
We created the truck and V-plow mark, the wordmark, logo formats for different uses, and a color system that carries into the product.
Public website
We wrote and designed responsive service pages for different customers, local searches, common questions, and a direct path to pricing.
Custom platform
We connected a map-based quote and checkout to customer, provider, and admin portals built around the same property and service records.
Communications
We built automated email and opted-in text updates around assignment and completion, with photos, location records, and proof customers can open.
Ready when you are
Need a site that connects to the work behind it?
Tell us how customers start, what your team manages, and where the handoffs get complicated. We can design the site and the tools around the same process.